2011年4月1日金曜日

情報のパーソナライゼーションのゆくえ?

グーグルの新しいサービス「Google+1」をみると、大きなパラダイムシフトが進んでいることに気付かされる。

検索結果が誰にとっても同じということは、情報の価値は誰からみても同じということを意味する。考えてみれば、これは全くのナンセンスな話。しかし、そのナンセンスがずっと続いてきて、それを提供してきたグーグルは莫大な収益をあげてきたことにまた驚かされる。

今後の方法性は
情報のパーソナライゼーション(自分にとって意味ある情報をいかに入手するか)

この情報のパーソナライゼーションがさらに進むと、

欲しい情報を自分で探すという形から、欲しい情報が自分にどんどん集まってくる方向に進んでいくだろう。ソーシャルグラフとともに、ウェブグラフ(好きなウェブサイトと人とのグラフ)を通じて。

ただ、ソーシャルグラフがなく、単に+1するだけでは、自分にとって有益な情報を他人(みんな)にとって有益な情報に転換する仕組みは弱い気もする。

ここで、企業がどういう方向に進むのだろうか?

「情報のパーソナライゼーションが進む中で、企業はどのようにユーザーとの関係を作り、マネタイズしていくべきか?」

一度じっくり考えた見たいテーマです。

ウェブサイトの位置づけも、全く考え直す必要があるかもしれません。 SEO対策し検索結果で上位表示させる意味って一体何なのか?

とにかく、Google+1には要注目。大失敗の可能性すらありますから。
みなさんは、どう思われますか?

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